Brand & marketing foundations for creative people who dare to do something different.
Helping artists and creatives grow their business with intention and authenticity so they can support their livelihood and make change in the world.
You decided to turn your back on the “normal” career path for a reason.
Maybe it was last month. Maybe it was ten years ago.
Maybe you were let go.
Maybe you got burnt out by a corporate career that made big promises but turned out to take more than it gave.
Maybe you took time away to have kids, or became a caretaker for a family member.
And now you find yourself with more time… and no desire to go back to a corporate lifestyle.
All the while, you were building something quietly.
A hobby that turned into a passion project.
A pastime that became your lifeblood.
Until one day, you thought to yourself, “What if I could just do the thing I love full-time?”
Now, you’re ready to go all-in.
Ready to be a professional artist or creative, supported fully by your craft.
But you’re discovering it’s not as easy as you thought.
“If you build it, they will come” turned out to be bad advice.
You don’t know the first thing about marketing. You’d rather spend your days creating art—not creating content.
Perhaps you’ve dabbled in getting AI to “do the marketing for you,” (whatever that means) but it doesn’t feel authentic to you… and you have no idea if it’s giving you sound advice or hallucinating.
You’re tired of your artistry not being taken seriously.
Tired of wondering how other people are booking the gigs or making the sales… and you aren’t.
Tired of waiting for your career as an artist to take off.
You’re ready:
to stop looking like an amateur and start looking like a real professional whose craft is worth being paid for.
to be intentional and strategic about how you get more work/customers instead of throwing spaghetti at the wall.
to start making marketing fit into your schedule instead of the other way around.
That’s where I come in.
I help you go from DIY to bona fide professional who feels confident about sharing your work with the world (without it becoming your full-time job).
Allow me to introduce myself
Allow me to introduce myself
Hi, I’m Cheyenne
I’ve always had one foot in the art world and one foot in the practical business world.
After a 12-year career in marketing for arts and mission-based corporations, I started Rhythm & Reach for two main reasons: to help independent artists get the recognition they deserve and to find my own freedom outside of the corporate world.
Who I work with:
Artists* and creative small business owners who are done winging their marketing and ready to build something sustainable.
*My definition of “artist” is expansive and includes:
Performers
Producers
Designers
Artisans/makers/crafters
Visual artists
Musicians
Writers
Actors
Directors
Filmmakers
Event designers
Florists
Culinary artists (bakers, private chefs, etc.)
Tattoo artists
Dancers
Comedians
Photographers
Architects
Podcasters
…and other creatives!
My process
step 1
The Fit Call
A relaxed 30-minute call to get acquainted. You tell me a little about your goals and where you’re stuck, I tell you how I can help. If it feels like a match, we'll talk about next steps.
step 2
The Brand Awakening
I lead us through a deep-dive interview to understand your goals and what you currently have in place for your branding & marketing. Then, I deliver a customized plan for how to go from where you are to where you’re trying to go.
step 3
The Build & Root
That customized plan? I can execute it for you! I'll build your marketing foundations and help you root them into your regular routine so that marketing your business becomes purposeful instead of a scramble.
What’s the meaning behind “Rhythm & Reach”?
“Rhythm” comes from my belief that the WAY you do things is just as important as the thing itself. I’m all about leaning into your body/brain’s natural ways of thinking and working to guide how to best serve you when marketing your business. Because creating and maintaining a rhythm that fits your needs makes it more likely you’ll actually stick with it. (“Rhythm” is also somewhat inspired by my personal dance and music practice.)
“Reach” is a marketing term that measures the total number of people who were exposed to your ad/brand/campaign. But more importantly, I think of it as reaching new heights with your creative business. Expanding beyond your current zone of comfort. Graduating from one level to another.
“Cheyenne is the full package! She's brilliant, hardworking and motivated to do a great job every single time. What's remarkable about Cheyenne is she has so many talents that you don't realize just how few people have the special "It factor" that she carries with her into all of the projects. She makes it look so easy, when I know it's anything but easy. I can't recommend Cheyenne highly enough.”
— Gleana A.Ready to get started?
If you’re ready to grow your creative business with intention and authenticity, I’m ready to get you there.