Woman sitting on a chair with one leg crossed over the other, smiling, against a white paneled wall with a small geometric glass terrarium on the floor nearby.

About

Hi, I’m Cheyenne Morin.

I help independent artists and creatives get taken seriously so they can live a well-supported life and keep making the world a better place.

I live at the intersection of art and business. Creativity and practicality. Inspiration and infrastructure.

Time for a lore drop

From my earliest days, I was a theatre kid. A writer. A singer. A musician. A designer. An artist.

But, when I got to college, I tried to put those days behind me.

Thanks to societal pressure (and a bit of self-awareness about my sensitivity to rejection), I didn’t believe taking on the life of a “starving artist” was an option for me.

But, try as I might to run away, I kept gravitating back to the theatre department because it was the only place I felt like myself.

A scrapbook page features two photographs of children, decorative stickers of dogs, cats, a fox, and a cheyenne symbol, along with colorful handwritten notes about various activities like singing, dogs, and basketball. The page has a yellow background with polka dots and a moon illustration.

A scrapbook page that one of my best friends made about me in middle school.

A group of actors performing on stage dressed in period costumes, with a brick archway and a sign reading 'Rosinette' in the background.

Me as Mrs. Lovett in my high school production of Sweeney Todd.

A woman sitting on the edge of a bed in a hotel room, talking to a man sitting on a bench near her. The room has dark walls, a brown bedspread, and two lamps on nightstands. There are two black armchairs and a small table on the side.

Me in my college production of Some Girls.

Art 🤝 Marketing

Meanwhile, I found a parent-approved path for my love of storytelling: marketing and communications. I ultimately double-majored in Theatre and Strategic Communications.

Eventually, I connected the dots: if I couldn’t be the one creating the magic on stage, I could be the one getting people to come experience it.

This revelation is what led to my career dedicated to marketing for the arts.

For twelve years, I wore all kinds of hats working in the marketing departments for theatre companies, art museums, and immersive art experiences.

Starting my own business

While I remained passionate about the missions I was contributing to, I got burnt out devoting myself full-time to other peoples’ corporations. And when chronic pain entered my life, I needed control over how I spent my time to support my own physical and mental recovery.

So I left.

I don’t share this for pity or to lambast my past employers. I share it in case it resonates with you. If you left something “stable” to pursue a life of your own, trust me when I say that I understand the challenges (and the triumphs).

Past work

Bold, uppercase text that says "MEOW" on top and "WOLF" on the bottom, with each word in a stylized, geometric font, on a black background.
Logo of Denver Center for the Performing Arts featuring interconnected circles and bold text
Logo for Heirloom Events & Design featuring a black background with white curved lines resembling a rainbow over the text.
MCA Denver logo with text 'MCA DENVER' arranged vertically and a small bear icon to the right
Logo for Barker Rinker Seacat Architecture, featuring a black circle with 'b15s' in stylized black text inside and the company name in white capital letters to the right.
A black and white logo for Katly Williams Design, featuring a stylized horse's head with flowing mane and the text 'Katly Williams Design' inside a circular border.
A black background with white text reading "education through MUSIC colorado" and a simple line drawing of a music playlist icon.
Logo of the University of Denver Department of Theatre with a stylized D and U in black and white.

My Approach

My work is guided by the following pillars:

A well-rounded
marketing ecosystem.

My 12+ years in under-resourced non-profits and producer roles means I understand the full gamut of marketing. Rather than hiring someone who only builds brands or websites, for example, you get an entire marketing ecosystem all at once that is fully-customized to your needs and capacity.

I build it.
You run with it.

I primarily work in one-time engagements, not subscriptions. I build your marketing foundation, train you to run it, and hand you the documentation as backup. No retainer required, no dependency on me to keep things moving (though I'm here if you ever want more support.)

Meeting you
where you’re at.

I want to help you build a marketing foundation that you can actually sustain. Short on time? Or not so technologically savvy? I’ll create an evergreen ecosystem that requires minimal maintenance from you. Ready to take on more? I’ll recommend more robust marketing channels that you’ll actually be excited to upkeep.

My Strengths

  • Translating the practical, pragmatic, business-y, admin-y, tech-y things to the minds of creatives (and vice versa).

  • Putting myself in the shoes of your customers/clients; thinking through what will motivate them to book you or buy and how to keep the momentum going with them.

  • Turning chaotic chaos into clarity. You bring the whole brilliant, tangled pile. I find the shape inside it and turn it into something your audience can understand and say yes to.

  • Recognizing how your brain works and recommending tools and methods that work with you, not against you. For example, if you need time blocks on a calendar to hold you accountable, I’ll help you set them up. If you love to gab, I might recommend you pitch yourself to podcasts or start your own.

  • Systems thinking. I don’t just build you a website. I think through how people get there, where they go next, how you get the information you need from them and vice versa, and how to reduce the effort and mental load where we can.

A woman with dark hair and earrings standing against a plain white wall, smiling, wearing a white blouse, light blue jeans, and tan heels.

“She has presented thoughtful plans, anticipated countless details, and brought amazing marketing ideas to the table. Her constant support has made what felt like an overwhelming backend project completely manageable. Even though this is a huge change, I feel completely confident that the system she’s built will work seamlessly and be embraced by couples. Working with her has been a total game-changer!”

— Emily Peters, Heirloom Events & Design

Let’s chat.

Now that you’ve gotten to know me, I’d love to hear more about you! Get in touch today and let’s talk about how I can help you build the marketing ecosystem your creative practice deserves.

Contact