3 Reasons Why Your Marketing Team Isn’t Using its Asana Subscription

If your company’s Asana account is a ghost town, it’s most likely for one of these reasons.

I’ve heard this sentence more times than I can count: “Our team technically has Asana (or some other tool), but we don’t really use it.”

Without them even telling me, I already know the likely reasons why this is the case:

Reason #1: It isn’t integrated across the whole team.

Marketing, by its very nature, is an incredibly collaborative art form. If collaboration with others is still happening over email and Slack, people don't have a good reason to use the project management tool.

The Solution: One project management system the entire team communicates and shares files through. When your PM software becomes The Place Where Work Happens, it becomes a vital hub, not an optional wasteland. This also means assignments and requests don’t get lost in a mountain of emails. Everything is organized based on associated projects, so your team isn’t code-switching all day.

Reason #2: It's a nuisance, not useful.

One of the greatest benefits of a project management system is automated reminders, rather than relying on human error to remember everything or a human project manager to nag you. But once someone is getting unnecessary notifications, they quickly tune it out. Classic "boy who cried wolf" syndrome.

The Solution: Only necessary tasks with selective notification settings. Most people won’t take the time to set these up, and once they get overwhelmed with email notifications, they go nuclear and turn off all notifications. It’s so important to walk the team through where to locate notification settings and how to set them up in the best way that works for them.

Reason #3: Not knowing how to set it up.

These tools have powerful possibilities, but until it's set up in a way that fits your team's exact way of working, it just feels daunting, like a box of puzzle pieces without the box cover showing you how it’s supposed to end up.

Maybe you’ve tried the templates Asana provides, but they just don’t quite fit the way your team works. You end up spinning your wheels trying to get it looking the way you want, pulling you away from doing your actual job. Eventually, you get fed up and abandon the tool altogether.

The Solution: Take the time to learn the tool's capabilities and what your team needs to make it work for you. (Or work with an implementation expert like me who will do the heavy lifting for you.)

There are more reasons an Asana subscription may now be a ghost town 🏚️ What are your reasons?