mca Denver
As Digital Producer for the Museum of Contemporary Art Denver, I was tasked with bringing the beloved brand, ethos, and impact of the museum online.
Mobile tour guide
Prior to the mobile tour guide, MCA Denver's audience had two distinct, siloed experiences: in-person and digital. Our data showed that very few visitors to the museum engaged with our virtual programs or other digital content.
I had the idea to maximize that in-person audience by creating a mobile experience visitors could access on their personal devices via QR codes (without downloading another app).
Throughout the museum, visitors could scan codes and access content that would deepen their understanding of the works on view, sign up for upcoming events or watch past ones, purchase exhibition-related merchandise, and more.
Results: Prior to the mobile tour guide, MCA Denver had a call-in audio guide that got an average of 368 calls per month. The mobile tour guide QR codes were scanned 1,600 times per month on average. That's an increased engagement of 338%.
My role: Ideator, UX & UI designer, copywriter, audio & video producer, facilitated transcription and translation of audio, implemented all content in Drupal
“How art is born” Podcast
Hosted by local writer R. Alan Brooks, How Art is Born launched as a ten-episode series interviewing local artists of all mediums (including a musician, chef, and stand-up comedian) about how they got their start as artists and how they launch new artistic projects.
My role: Produced and edited every episode of the first season; created all artwork, copy, website content, marketing assets, and guest toolkit; planned a launch party for the podcast, which included a raffle for anyone who subscribed to the podcast to enter to win artwork donated by the guests of the pod.
Results: Podcast episodes that receive more than 72 downloads in the first month after releasing are in the top 25% of podcasts. In its first season, all episodes surpassed that benchmark and the series had over 1,600 downloads from over 1,000 unique listeners. The show went on to have three seasons.
25th Anniversary video
For MCA Denver's 25th anniversary campaign, I came up with the idea to humanize the milestone by interviewing human 25-year-olds. Because, frankly, who really cares about an institution celebrating a birthday? But a person? Much more interesting. What arose were universal stories that even surprised me about growth, change, heartbreak, and hope.
My role: Ideator, producer, director, interviewer
DP & Post: Kim Shively
Digital events
In the COVID-19 pandemic, MCA Denver began hosting weekly virtual events and brought me in to produce them and take them to the next level. I implemented more structure, including creating instruction documents for guests, managing tech check-ins and rehearsals, creating customized branding for each livestream, and compiling show reports, resulting in a higher production value and more return audience members.
NFTs: Putting the fun in non-fungible tokens
In the Fall of 2021, we pitched a four-part virtual series to Sotheby's that would cover the implications and impact of the NFT phenomenon. Featuring interviews with the inventors of blockchain and Ethereum, artists supportive and critical, collectors, and higher education experts, the free series gave an inside look at where NFTs came from and what the future might look like to anyone (no PhD required). Watch the series
Results: The combined series gained over 5.8k views on YouTube
My role: Digital producer; stage-managed stream; created title graphics, bumps, and animations; edited short video segments
Mixed Taste
Mixed Taste is an outlandish summer lecture series that has become a beloved tradition for many Denverites over the past 15 years. In the summer of 2020, we pivoted to a virtual version that one person called "a lifeline during the pandemic."
In the summer of 2021, we merged the old and new experiences to produce the series in a hybrid format. To bridge the gap between in-person and virtual attendees, I suggested and implemented the use of Slido, a web-based app where audience members can take surveys and quizzes, ask questions, and chat with each other and the speakers.
My role: Digital producer; sourced, built, and operated Slido for all eight events; oversaw AV production team during events